Creative, carefully curated copywriting, content writing + SEO strategy that calls your dream clients home.

Addiction Recovery

| Personal Development

| Mental Health

Speak to Google, so you can speak to all of those amazing souls you want to help find themselves again. 

You got into a helping profession to, well, help people…not to become a marketing expert…correct? 

Unfortunately, embracing the digital marketing landscape comes with the territory of small business ownership these days. There’s your social media presence, email newsletters, podcasts if you’re brave and the mother of all digital homes – your website.

Your website needs to do three things:

1) Help your target clients find you on Google (that’s the SEO part) and,

2) Make those target clients feel seen, heard, and like you’re the answer they’ve been looking for (that’s the carefully curated storytelling part!)

3) Convince them to take the next step (aka, contact you about your services, download your digital product, buy your course, etc)

But you don’t have time or energy to figure out how to do that while you are wearing all the other hats…sound about right?

That’s what I’m here to help with, friend.

As a recovery coach, personal development coach or mental health professional – the way you do what you do is uniquely you and your website should reflect that. I’m the copywriter for you if…

You’re beyond the awkward toddler phase of business ownership. You know what you stand for, your brand voice is unique & you know your way around a marketing plan.

You’re proud of your offerings & you have an impressive stack of social proof to back them up. You know what you do is so needed, but you’re a little tired of wearing ALL THE HATS.

When we work together, you’ll get:

Non-salesy, ick-less, aligned messaging

The last thing you want to do when you work with vulnerable clients is sell them with false promises or gross marketing tactics. Your website should be honest, make it easy for the people who need your help to find you & show them who you are.

A user-friendly, easy-to-navigate website that you’re proud of

Sometimes it’s hard to see the forest for the trees when you’re trying to promote yourself. My job is to pull all the important info out of you, organize it in a way that makes it a positive experience for the end user AND makes you sound like the amazing, life-changing human you are.

Here’s what’s included.

You know that in order to spend time in your Zone of Genius, you need to find someone you trust help fill in the gaps in that marketing plan of yours – and copywriting feels like a big gap to you.

  • This is where I learn a whole lot about you, your business, who you want to speak to and learn your unique, authentic voice. It includes an extensive onboarding form where we start to dive into your brand values, background, service offerings and more. Next, we hop on an hour-ish long Zoom call so I can clarify any questions I have come out of the form, and you can share your vision with me. It helps me get to know you, and can actually help you clarify your messaging for your business in the process.

  • I will conduct competitor and customer research, SEO keyword research and then begin to build out 4 - 6 pages of custom SEO-optimized website copy that sounds just like you.

  • I get it. Once you’re into it, your website is kinda like your baby and you want it to be absolutely perfect. Which is why I build in ample space for allll the edits.

  • “Why do you use Squarespace?” is a question I have fielded more than once. The long and the short of it is that it’s fully customizable, but also way easier to manage than any other hosting platform I know. We can create your custom email address, purchase your domain, start a blog, set up email marketing all with ease. I love it, and I promise you will too! Technophobes, fear not!

Starting at $,2500 +HST

Appx 4-Week Turnaround Time from Booking Date.

Danielle made the terrifying ordeal of starting up a website a breeze. As a new business starting out with absolutely no experience in web design or marketing, I was really concerned about how to create an authentic space for potential clients to land - something that really said "Hi! This is who I am and why you want to be my client!" - without breaking my start-up budget. Danielle knocked it out of the park.

This was my first experience with copywriting, and I was delightfully surprised - I thought I'd have to rove through the writing and layout with an extensive back-and-forth process to get it feeling really authentically ME. Instead, she nailed it on more or less the first try! Danielle worked really hard to get to know me, and managed to wrap up both me and my business concept with a perfect little bow in a fully functional website that is even better than I pictured. I've had more people compliment my website and say how "me" it is than I can count!

If you're looking for someone to help you funnel your vision into a clear, branded, well-written website that doesn't feel at all like a cookie-cutter template, Danielle is where your search should end. Two thumbs WAY up!

Alex Atkins, Books With Benefits

Just Wanna Talk It Out?

Book a free 30-minute coffee chat! You can fill me in on what you think you need & where you are struggling most, and we’ll go from there.